September 24, 2018

Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any...

July 19, 2018

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionall...

April 3, 2018

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing...

December 28, 2017

So you’re interested in selling in China? Great! There are plenty of opportunities for companies looking to expand into the Chinese market, according to speakers at Alibaba’s Gateway ‘17 event this week.

But it’s not as easy as just listing some products...

November 3, 2017

Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news,...

October 6, 2017

Chinese consumers boast a high disposable income and strong desire to travel, so with one of the busiest holidays in the Chinese calendar drawing to a close, we take a closer look at how to engage this complex audience.

The impressive spending power of Chinese consumers...

September 3, 2017

1.3 billion people. $9 trillion GDP. Near double-digit growth. Those are the numbers that make China impossible to ignore for any business with international aims. It has an emerging middle class, a growing consumer culture, and it’s on its path to being the world’s la...

April 25, 2017

“We all make mistakes, but learning how to avoid them is what separates best from the rest.”

China is the land of opportunity for many businesses, but accessing this market isn’t as easy as most businesses think it is. Just showing up with your product in hand isn’t goi...

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