- Nov 23, 2020
What Is SEO & Why Is It Important?
If you follow any modern-day business publication, chances are you’ve seen or heard about SEO. Although some older folks might mistake it...
- Sep 24, 2018
Why marketing is SO important
Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase...
- Jul 19, 2018
How to Craft an Effective Social Media Strategy
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of...
- Apr 3, 2018
7 reasons why social media marketing is important for your business
Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help...
- Dec 28, 2017
10 Smart Tips for Marketing Your Brand to Chinese Consumers
So you’re interested in selling in China? Great! There are plenty of opportunities for companies looking to expand into the Chinese...
- Nov 3, 2017
How to Use WeChat for Business: A Guide for Marketers
Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more...
- Oct 6, 2017
How brands should target Chinese consumers during Golden Week and beyond
Chinese consumers boast a high disposable income and strong desire to travel, so with one of the busiest holidays in the Chinese calendar...
- Sep 3, 2017
6 Critical Tips for Marketing to Chinese Consumers
1.3 billion people. $9 trillion GDP. Near double-digit growth. Those are the numbers that make China impossible to ignore for any...
- Apr 25, 2017
5 Big Mistakes Foreigners Make when Marketing to Chinese Consumers
“We all make mistakes, but learning how to avoid them is what separates best from the rest.” China is the land of opportunity for many...