1.3 billion people. $9 trillion GDP. Near double-digit growth. Those are the numbers that make China impossible to ignore for any business with international aims. It has an emerging middle class, a growing consumer culture, and it’s on its path to being the world’s largest economy. Everyone wants to sell to Chinese consumers, but not all businesses know how to market effectively in China. Even Apple, one of the best and most effective marketers in the world, struggled to gai