Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot. Let’s take a look at 6 key reasons why marketing is so important for any modern business. It informs: On a base level, marketing is useful for customer education. Sure,