If you follow any modern-day business publication, chances are you’ve seen or heard about SEO. Although some older folks might mistake it as a typo for “CEO” (Chief Executive Officer), SEO is a super important tool and concept that every business should know how to utilize. SEO stands for Search Engine Optimization… but we aren’t directly optimizing Google or Bing, rather our presence on those search engines. SEO is made up of 4 key elements and in today’s post, we’re going t