- Nov 3, 2017
How to Use WeChat for Business: A Guide for Marketers
Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more...
- Oct 6, 2017
How brands should target Chinese consumers during Golden Week and beyond
Chinese consumers boast a high disposable income and strong desire to travel, so with one of the busiest holidays in the Chinese calendar...
- Sep 3, 2017
6 Critical Tips for Marketing to Chinese Consumers
1.3 billion people. $9 trillion GDP. Near double-digit growth. Those are the numbers that make China impossible to ignore for any...
- Apr 25, 2017
5 Big Mistakes Foreigners Make when Marketing to Chinese Consumers
“We all make mistakes, but learning how to avoid them is what separates best from the rest.” China is the land of opportunity for many...