Our Work | Toronto | Hong Marketing

Case 1: Asia Food Fest 2015 & 2016

Organized by Hong Marketing and title-sponsored by Scotiabank, Asia Food Fest 2015; Lee Kum Kee, Asia Food Fest 2016, partnered with over 60 top Asian restaurants in the GTA, was the first large scale one-of- a-kind Asian food festival in Toronto. The goal was to promote the local Asian catering industry in Toronto and increase local understanding of Asian food culture.

Marketing channels: Facebook, Youtube, Google, Instagram, Weibo, Wechat, Posters

Website visits: PV:168,000 UV:21,619
Mainstream media: 2,000,000 person/ times

Case 2: Bijou Montreal Targeting Toronto Market

We are confident to help Le Bijou targeting at Toronto area even they are from Montreal. Our strategy focused on enlarge the advantages of property buying in Montreal. It is necessary to put more efforts into advertising to compete with local developers. Its public reputation was increased in a large scale through our on-line and off-line medias.

Marketing Services: Marketing Strategy, Media Buying. Social Media Marketing, Sales Event Planning & Management, Website and Print Design, Translation Services, Digital Communications, Copywriting

Case 1: Asia Food Fest 2015 & 2016

Marketing channels: Facebook, Youtube, Google, Instagram, Weibo, Wechat, Posters

Website visits: PV:168,000 UV:21,619
Mainstream media: 2,000,000 person/ times

Case 3: Freedom, Koodo and TD Bank Outdoor Advertising

As telecom and bank industries are both demanding brand image and reputation. We set up monthly table stand campaign in multiple Chinese restaurants. This a channel that covers a large scale of Chinese community and deliver the information right away.

Marketing channels: Table stands, TV Ads

Case 4: Branding & Marketing: Amausaan Uji Matcha & Cheese Garden

Cheese Garden is a franchise for Japanese-style cheese cakes. The store is located at the intersection of Yonge & Sheppard, selling 4 signature cheese cake flavours.

Amausaan Uji Matcha is a place where you can taste authentic matcha desserts and drinks. Not only the food, but also the environment leads you to a real Japanese store.

Client's Needs

They are both cake shops originated from Japan – As a new brand in Toronto, it is important for the brand to present an alluring design in the products including logo, website, and packaging to increase the marketability, visibility and appeal of consumers to buy.

Total # Delivered (WeChat): 200k+
Total # Viewed (WeChat): 80k+

Marketing channels: Wechat, Events

Case 3: Concord Adex: Integrated Marketing

Concord Adex, part of the Concord Adex Pacific Group Inc., was founded by three Hong Kong real estate tycoons, Li Ka-Shing, Lee Shau Kee and Cheng Yu-Yung along with the joint funding of the Canadian Imperial Commercial Bank in 1987. With its headquarters located in Vancouver, Concord Adex has developed a wide range of eye-catching real estate projects in Ontario such as The Lakeshore and City Place Condominiums.

Client's Needs

Concord Adex is a huge real estate company and is eager to attract more Chinese buyers when a new property is ready for sale. As a real estate developer, Concord needs multi-channel marketing promotions.

Our Solution

Since we have a good reputation among the local Chinese network and own many online and offline media resources, we agreed to become Concord’s partner. We started our partnership since 2015 and customized the integrated promotion for Adex through online/offline channels, such as WeChat, digital screens and events. As a result, these marketing promotions have attracted many young buyers for Concord properties.

Marketing channels: Wechat, Digital Screens, Events

Case 5: Concord Adex: Integrated Marketing

Client's Needs

Our Solution

Marketing channels: Wechat, Digital Screens, Events

Case 6: Congee Queen Group: Social Media Operating

Congee Queen Group is one of the most well-known Chinese restaurant enterprises in Toronto. Hong Marketing, as the company’s marketing agency, provides long-term advertising service from January to September in 2018 with multiple social media channels to Congee Queen as well as its subsidiaries, including Congee Wong, Sushi Legend, Petit Potato, and Good Catch.

Our services primarily focus on promoting business through our dedicated and continuously managed public accounts on Facebook, Instagram and WeChat, including news update, photography, and graphic design. Since Hong has took over the company’s marketing service, its number of followers from social media has increased substantially by an impressing figure of 2,000 within 2 months and significantly improved its brand reputation.

Marketing Channels: Instagram, Facebook, Wechat, Visual design

Case 7: Fish Leong World Tour 2017

Fish Leong is a Malaysian singer. Having sold more than 18 million records, she achieved popularity and success in mainland China, Hong Kong, Taiwan, Singapore, and Malaysia. Hong Marketing successfully co-organized Fish Leong "tu t'appelles l'amour" Concert in Toronto on March 22nd, 2017. For the past 4 years, Hong Marketing has involved in over 10 major concerts and shows in Toronto area.

Marketing Channels: Youtube, Wechat, Weibo

Case 8: Markham Premium Cosmetic Centre: Social Media Operating

MPCC is a state-of-the-art, physician-directed clinic. It has a flagship store in Markham and another experience branch in Scarborough. To dramatically increase its brand reputation in the targeted market and approach potential customers, Hong Marketing has brought the most delicate social media service to our client. The number of Instagram followers has increased by 70% from when they authorized us to be their agency. We are confidently promise that this is not a specific case. We will, and we have ability to show our professional and creative work spirit through all of our client.

Marketing Channels: Instagram, Wechat, Visual design

Case 9: QJD Peking Duck Toronto: Integrated Marketing Service

QJD Peking Duck, a Chinese restaurant establishing in 1864, operates over 50 franchises globally, including China, Hong Kong, Melbourne, and Toronto. We (Hong Marketing), as QJD Toronto’s contracted marketing promoter, are dedicated in providing the highest quality market service and committed to assist our client with our best effort in promoting QJD’s brand.

Marketing Servis Includes:

Updating original news and related articles on QJD’s WeChat public account;
Providing marketing and event strategies;
Presenting the most authentic northern Chinese food and culturally unique decoration/service on Instagram;
Maintaining public relations with multiple social media providers, such as Yelp, Google, TripAdvisor, 51, Yorkbbs;
Professional graphic designing.

Case 10: T&T Supermarket: New Media Promotion

T&T Supermarket is the largest Asian supermarket franchise in Canada with a total of 24 stores across the country from east to west: 10 in Vancouver, 2 in Calgary, 3 in Edmonton, 1 in Ottawa and 7 in Toronto, and a plan for new stores is also under way.

Client’s Needs

Prior to forming our partnership, T&T Supermarket had been using the traditional advertising methods such as newspapers and magazines; these methods hardly met T&T’s needs due to the rapid development of the Internet. After rigid selection among many online promotion platforms, Hong Marketing was chosen.

Our Solution

Hong Markeing is the designated online media markeing platform by T&T supermarket on WeChat. By promoting new products and discounts during the past 3 year, Hong Marketing has brought new customers to T&T through copy writing that retains the supermarket’s particular style and approach. Meanwhile, electronic displays have been installed in T&T, which has laid a solid foundation for prolonged partnerships.

Marketing channels: Wechat, Digital screens

Case 11: Voss Water: Sales Channel Building & Promotion

Voss is a new yet rapidly rising luxurious brand of drinking water. Its water source is one of the cleanest in the world. Thanks to its unique bottle design, Voss quickly became popular among celebrities and Hollywood stars that it has become a symbol high-end drinking water and made its way into top hotels and restaurants.

Client's Needs

Though Voss Water is popular in Europe and the U.S.A, its market share in Canada is far from satisfying. Voss Water wants to build a more stable sales channel in Canada and acquire a greater market share in the future.

Our Solution

By utilizing the strong connection Hong Marketing has set up with local restaurants and businesses, we distributed Voss Water ’s product into dozens of local restaurants and provided marketing plans for its entry into the Toronto market. We also succeeded in setting up a more direct and stable sales channel for Voss Water using multi-channel marketing promotions.

Marketing Channels: Tent Cards, Wechat, Events

Case 12: Fossette Charity Concert

On the evening of November 26, 2017, Fossette Charity Concert hosted by Nu Stream Realty Inc. and Hong Marketing was successfully held at the Hilton Hotel. Nearly 280 people from all varieties of personages in Toronto attended the concert such as Toronto parliaments, businessmen and musicians. The concert provided an excellent opportunity for communication and exchanging experiences within the guests.

The funds raised were handed over to Iris Global for use as a children’s education-related project in Africa. As the fastest-growing full-service advertising company in Toronto, Hong Marketing used its channel advantages to make this charity dinner pass through a variety of online and offline media, attracting multiple support and attention in a short period.

Case 13: Chi Patisserie

Marketing Strategy:

A decent understanding of the relevant store and product information was gained through interviews with the responsible personnel at Cheese Garden. Conducted depth analysis to further examine the unique features of each product, and designed the logo, website and posters accordingly. Simultaneously online promotion and offline activities were planned and executed for the success of the product positioning and led a wave of buying tide. Website and logo designs enjoyed the wide acclaim among the public. Immediately upon store launch with online and offline promotions, storefront line-up grew huge and cakes were sold out within a few hours.

Marketing Channels: Logo/pattern Design, Customer Positioning, Brand Image Building, Wechat Advertising, Photography

Case 14: OSIM Massage Chair

Marketing Channels: Table stands, TV ads, Printing, Media buying

Case 15: The 1st Annual China Canada Television Festival

The 1st Annual China Canada Television Festival launched in Toronto in 2019 from February 23 to 26. The main aim of the festival was to promote cultural exchange between Canada and China. Hundreds of celebrities in the film and television industry attended the ceremony, including the actors, actresses, producers, production experts, directors as well as government officials from two countries. Hong Marketing provided professional visual design and marketing services for this fest which attracted thousands of audiences and millions of views in total.

Our Services Includes:

Digital marketing activities: advertising on Facebook, Instagram, Wechat, TV etc.
Visual Design: logo design, poster design, invitation design and graphic editing
Copy-writing and Material printing
Audience positioning and engagement